The flyer is a tried and tested marketing strategy. Regardless of the popularity of digital marketing, flyers are still an effective way to reach your potential audience and promote your brand.
In this comprehensive guide, we are going to provide insights into flyer printing. So, let’s dive in.
Table of Contents
Types of Flyers
There are different types of flyers in the market, and each of them comes with its unique characteristics. Here are the most common formats of flyers.
- Standard Flyers- It is one of the most common ones. Usually, it is printed on one sheet of paper in different sizes. They are affordable and versatile. Hence, they are ideal for various marketing purposes.
- Folded Flyers- These are flyers with more than one panel and are folded for creating an organized and compact presentation. Folded flyers are best for providing detailed insights and showcasing your services or products.
- Die-Cut Flyers- These are flyers that are cut in unique designs, such as your brand logo or think circles. They stand out instantly and are ideal for grabbing attention. Custom die cut flyers are often used for branding campaigns and creative businesses. It is the best option if you want to stand out from the pile.
Major Advantages of Using Flyers
Here are the top reasons to use flyers. Let’s check them out.
Quicker Access to Information
A die cut flyer or a standard flyer can provide important information to target customers. They can read about your business or special offer. It gives access to information right away. It means you can deliver crucial details in an instant to thousands of potential and existing customers without taking much time.
Affordable Marketing Option
A flyer is an affordable marketing tool. This makes it a viable choice for small businesses. In fact, if you print them in bulk, you can save more money. All you have to do is design your flyer and produce as many copies as you need.
Increases Your Reach
Your reach to the crowd increases when you use rectangle flyer printing. As you distribute flyers at an event or roadside, your recipients can quickly learn about what you have to offer.
Easy to Create
Unlike other marketing methods, a rectangle flyer takes very little time to design and print. You can create a flyer design in a day and get it printed in a jiffy. You can also take the help of professionals to design the flyers and make the designed impact on your target customers.
Versatile and Tangible
Flyers are physical marketing tools that your recipients can hold. Hence, they can be more memorable than online advertisements. You can easily distribute them through in-store handouts, direct mail, or at events. To boost exposure, you can also place them at community centers or on notice boards.
Tips to Design Effective Flyers
Irrespective of the purpose of your flyers, here are the key tips to ensure they stand out.
Spacing and Color
Proper spacing around images and text gives it a professional look. If you put them all together, it can appear cluttered. Moreover, the color you choose can make or break the visual appeal of your flyer. Rather than overwhelming your readers with neon colors, use shades that align with your brand identity.
Attractive Headlines and Subheadings
Create catchy headings and subheadings that can grab attention immediately and convey the selling points or highlights of your offer. To make your heading or subheading stand out, use larger and bolder fonts. Don’t use too many different fonts, as less is usually more.
Clear Images
Premium quality images are important for grabbing attention. Choose attractive and sharp graphics and images that align with the goals of your campaign. Even if your potential customers do not read the text, the images should convey your message clearly and leave an unforgettable impression.
A Strong Message
Even though appealing visuals draw attention, it is the text that can transform interest into action. Use impactful, concise headlines and body text that will easily communicate your key message without overwhelming your audience.
Call to Action
Flyer marketing can drive instant action. Hence, you need to make the call to action clear and bold. Whether it is asking your customers to call your business, attend an event, or visit your website, do not leave it to ambiguity.
Brand Consistency
Make sure that the typefaces, colors, and logo placement on the flyers you are designing and printing should be consistent with your brand identity. When you maintain uniformity in your promotional materials, it will create professionalism and cohesiveness in your brand’s image.
