If you decide to enter the e-commerce territory, the first crucial thing you need is a digital storefront because that’s the place where your targeted customers would gather to explore your offerings and learn about your business/ brand.
However, building a fully functional e-commerce store is easier said than done. You’ll need a user-friendly platform that offers optimal resources not just to craft a stellar website/ store, but to make it optimally functional to drive sales and boost conversions.
Squarespace is one of those intuitive website-building platforms that provides you with all the essential tools to craft an online store, that combines aesthetic brilliance with optimum functionality. In this article, we will discuss some of the best plugins for Squarespace that can convert your digital store into a powerful sales machine.
Table of Contents
Smart Navigation: The Key to Optimum User Experience
A smooth browsing experience is one of the most crucial things that can increase the chances of conversions! Why?
Because it keeps the user’s mind engaged, which ultimately leads to increased session time. And the more they browse around, the more the chances of successful purchases!
Here are some Squarespace plugins that can help you craft an intuitive website-
- Navigation Filter
This plugin allows you to easily find the products you are looking for. Just type down the title of the product, or copy-paste the product URL, and you’re done! It’s one of the smartest plugins that help enhance user experience by several notches.
- Universal Filter Plugin
This Squarespace plugin offers advanced filtering options. It helps sort your store’s data optimally. This gives you greater control over product navigation and also helps customers to find what they’re looking for easily.
Seamless Checkouts: To Make Purchase Processes Convenient and Easy
Remember, the more complicated your checkout process is, the more will it be a deterrent factor for the users. That’s the only reason why a majority of e-commerce stores like Amazon, or Flipkart have worked to streamline their entire checkout process!
Here’s one of the essential Squarespace plugins that can help you achieve this goal-
- Custom Cart Slideout
This particular plugin helps you replace the standard cart page. It offers a sleek slide-out system that users can access at any moment while they explore your store, and can add their favorite products on the go.
What’s best is that the users can easily view and manage their carts. This eliminates unnecessary page loads every time you think of taking a look at your ‘added-to-cart’ items. This leads to a faster, more enjoyable, and seamlessly convenient checkout, which encourages customers to choose your store over others.
Optimize Website/ Store Performance
Nowadays, the success of your e-commerce business lies in how fast your website/ store loads! A turtle-like speed can frustrate customers, and increase the chances of bounce rates significantly.
Make use of these plugins to optimize your site’s/store’s overall performance-
- Lazy Load Summaries Block
This plugin is one of the best tools to improve page load time. It only loads images and content as they are needed, or that is present on your screen at the moment. This is especially useful for e-commerce stores, where product images play an integral role.
- Sync Collections JSON
This Squarespace plugin helps you manage and automate large product catalogs, thereby saving our precious time, and efforts optimally. It syncs and updates your collections based on the information in the JSON data, and ensures that your product information is always up-to-date.
Enhanced Designs: For Eye-Catchy Aesthetics
A visually appealing website is essential. Why? Because nothing catches user attention better than a unique design structure!
Here’s one of the Squarespace plugins that can
- Animate On Scroll Plugin
This unique Squarespace plugin not just adds dynamic effects to your store, but also contributes to the visual appeal. Imagine yourself hitting the scroll button and enjoying the animations when the elements of the webpage/ store come into view! This enhances the user experience substantially, thereby encouraging users to make purchases.
Squarespace Extensions: For Some Added Flair
A Squarespace extension is a valuable tool, that helps streamline your overall workflow. Right from design tweaks, to your store SEO, to content management, this dedicated tool can really make a difference, and help your online store rank at SERPs.
To Conclude
To establish your presence, and authority in the digital realm, your online store must drive sales and conversions. And to make sure that your store turns into a sales machine, you have to make use of a convenient platform like Squarespace, along with effective plugins and Squarespace extensions to streamline your operations for maximum efficacy.
