If you have recently launched your Gojek Clone App in Nigeria, this blog is for you. You might be considering how to improve downloads now that you’ve published your app on the App Store. To increase your download, you need to promote your application. 

However only a few effective methods exist to promote the mobile app. Remember, not every method you use may yield the same results.  

In this blog, let’s explore a few of the most exciting and highly effective strategies to attract app users. 

But, before moving forward with the strategies, take a look at what User Acquisition is and why it is important. 

What is Mobile App User Acquisition?

User acquisition is the process of acquiring new customers for a product or service. In this case, your Gojek-like app is the product you’re willing to gain new users for. 

The key focus of any mobile app user acquisition strategy is to increase the app’s discoverability and bring in more downloads. 

Online usineses mostly use a combination of multiple strategies to achieve user acquisition. For instance, they may use paid ads, app store optimization, or re-engagement campaigns to generate targeted results. 

What is the Importance of User Acquisition? 

Growth-focused apps aim to keep users happy and satisfied, not just make money. The money they earn in return is the result of how many users they’re able to attract. 

Moreover, listening to your users and meeting their needs builds trust, leading to higher profits in the long run.

Therefore, you need to acquire more users and engage with them. Apart from engaging with them, you also need to foster loyalty, understanding, and effective communication. 

User Acquisition is also important because when you have more loyal customers, they’ll recommend your Gojek Clone app to their friends and family. Therefore, convince them to sign up for your app and experience the ease of booking on-demand services. 

This way, you’ll be able to expand your app’s user base, retain existing customers, and become successful faster.

High-yielding Gojek Clone App User Acquisition Strategies to Use in Kenyan Market 

Use these User Acquisition strategies to increase sign-ups on your Gojek-like app in Nigeria. 

They are similar to the promotional strategies businesses use to reach more customers and attract them to their platforms.  

App Store Optimization (ASO)

According to Statista, Google Play had 27.5 billion app downloads, while the Apple App Store had 8.1 billion in Q4 2022.  Put simply, App Stores are the best place for you to get more downloads. 

However, you have to ensure your Gojek Clone application ranks among the top results. For that, you need to undertake App Store Optimization (ASO) to improve discoverability. 

ASO includes using the app’s title, keywords, ratings, comments, and other factors to attract users to your download page. 

If done correctly, ASO can bring heavy traffic to your multi-service app and increase sign-ups. 

Use these tips when optimizing your App Store to generate the desired results: 

  • Use a creative yet simple title. 
  • Write an app description with the right keywords and make it engaging. 
  • The icon must be appealing. 
  • Choose the app category carefully. 
  • Add videos and screenshots of your Gojek Clone. 

Paid Advertising 

Paid advertisements are one of the most efficient ways to promote your Gojek Clone App in Nigeria. Depending on your target demographic, you can use various methods and channels to display your paid ads. 

These are some of the common paid ad methods you can use: Facebook Ads

In May 2023, about 41.6 million people were using Facebook in Nigeria, which is about 18.5% of the country’s population. 

It makes Facebook one of the most popular social media platforms in Nigeria. As a result, giving assurance that running Facebook Ads will be successful. 

You’ll be able to convince millions of users at once to download your Gojek-like app and sign-up!

Promoted Tweets

Twitter is another powerful social media channel where you can run your paid ads and acquire more customers. 

If your target audience is on Twitter, you can use Tweets to market your app. Talking of Twitter users in Nigeria, as of early 2023, there were 4.95 million users. 

In short, you have a big audience to target on Twitter and attract them!

Search Ads on the App Store

This paid ad method focuses on promoting your Gojek-like application based on searches made in the app store.

Use these tips to run paid ads correctly for your on-demand app: 

Create ads for users at different funnel stages 

You have to create different ads for customers at different funnel stages. Such a smart move will help you improve your customer’s journey. Therefore, you can easily reach potential users and guide them on how they can download your Gojek Clone and use it to book on-demand services. 

Personalize your ads 

Make your ads feel more personal by targeting specific groups depending on factors like age, interests, devices they use, etc. 

However, you don’t have to narrow down your market completely! 

Design converting landing pages 

Another tip to attract more users and get them to sign-up is by building appealing landing pages for your app. 

Your landing pages should be designed specifically to convince users to click on the app and complete the CTA. 

Describe a few features and benefits of your Gojek Clone app, making visitors excited to click, download, and start using it.       

Email Marketing 

Send emails to potential users in Nigeria to promote your on-demand multi-service app. Even if you’re trying to send cold emails, don’t make them feel so. Otherwise, people will perceive them as spam and delete them from inboxes.

Instead, try to tell them about your app’s features, share updates with them, tell users about your offers and discounts, etc. 

When starting an email campaign, your goal should be to build excitement in your users and grab their attention toward your app. 

Email is a great way to connect with your audience on a personal level. Therefore, you can also use them to send birthday wishes to your existing customers, customize offers for them, or recommend new services based on their preferences. 

Use these tips to make the most of the Email campaign: 

Optimize emails

Make sure that your emails are optimized for mobile devices. Adjust the text, layout, and buttons so they look and work well on smaller mobile screens. 

Encourage users to reply 

When sending an Email, make sure you’re igniting two-way communication. You must encourage the users to respond to your email, providing their thoughts. This will help you improve your app and gain insights into what your target audience expects from you.

Include deep links in your emails

These links can directly take your users to a specific page on your Gojek Clone App. For example, it can be a product page, shopping cart page, promo code page, refer and earn page, etc. 

Final Words 

Attracting users in Nigeria to sign up for your Gojek clone app requires a strategic approach. 

By implementing the right strategies discussed in the blog, such as personalized email marketing, paid advertising, and App Store Optimization, you can gain more users. 

Apart from effectively reaching and engaging with your target audience in Nigeria, you’ll also be able to build relationships in the long run. 

Also, remember to cater these strategies to different funnel stages to improve the overall customer journey. 

Follow the tips and strategies to successfully attract users to sign up for your Gojek-like application. 

Get assistance from professionals if you need it, but don’t overlook the importance of forging amazing User Acquisition strategies!