themetroedit.com, a new digital publication dedicated to fashion, beauty, and lifestyle in and around Metro Manila, is proud to announce its official launch. Born from a spark of creativity in a most unexpected place—a shower—the publication is the culmination of passion, resilience, and a decade-long journey in style and storytelling.
The idea for The Metro Edit was conceived on an ordinary July evening in 2021. While amid her personal journey—three months into pregnancy and thriving as a freelance writer, editor, and content creator—Gretchen Gatan Fragada (@gretchengatan) experienced a transformative moment as she lathered shampoo. Gazing upward, she was struck by inspiration and knew instantly that The Metro Edit was destined to become her new creative venture. With the domain promptly secured and social media handles reserved, the stage was set for a project that would blend the founder and editor-in-chief’s rich industry experience with an authentic urban sensibility.
Behind the sleek design of The Metro Edit lies a compelling narrative of perseverance and reinvention. Gretchen previously navigated a series of life-changing events—from the challenges of the height of the pandemic and a significant career transition as editor-in-chief of a now-defunct online beauty magazine to the personal trials of an early miscarriage and the transformative experience of postpartum life. These experiences, though fraught with difficulty, ignited an unwavering commitment to creating a platform that not only celebrates fashion and beauty but also resonates with the nuanced, evolving journey of modern living.
After a rewarding yet demanding stint as a full-time managing editor for a premium parenting magazine from October 2021 to December 2023 while being a hands-on new mom, which put The Metro Edit on hold, Gretchen made the decisive choice to return to her creative roots. Today, The Metro Edit stands as a testament to the power of following one’s passion and embracing life’s unexpected detours. With a curated mix of trend reports, in-depth features, and lifestyle insights, the publication aims to be the definitive source for those seeking inspiration and authenticity in metropolitan living.
The Metro Edit invites you to explore its digital pages and join a vibrant community where every story is as unique as the city itself. With a vision firmly embedded in both personal experience and professional expertise, The Metro Edit is set to redefine the way fashion, beauty, and lifestyle are experienced in the urban landscape.
For additional information or media inquiries, email contact@themetroedit.com. You can find official photos and materials here. You can also follow @themetroeditph on Facebook, Instagram, and TikTok.
